The summer season is soon approaching, and with the arrival of the hot sun, high surf, and outddor barbeques, comes print advertisements and informericals aimed at helping you get “bikini-ready”.
Ads like these suggest you need to have a “bikini” body to enjoy summer, which is false advertising.
This article from Fit and Feminist blogger Caitlin details how getting your body “bikini ready” is a lose-lose situation, and comments on the reasons why she’s against the “toned” seasonal issue.
What are your thoughts on the upcoming summertime obsession with body and swim wear? Comment below!
Kristen Lindsey-Dudley, RD MPH 